Theobromine

From Theo="God" and Broma="Food."
Theobromine is the ingredient in chocolate that gives you that nice emotional lift -- the "food of the gods!"

Tuesday, March 21, 2006

Hershey's Extra Dark

Candy Bar Review



Size: 3.52 oz (100g)
Price: $1.99

For anyone who loves chocolate, Hershey's is name to curse and to conjure. For many Americans, a Hershey bar is chocolate. Many other Americans lament that such a waxy, weak, weirdly dry bar could so dominate our home market. On the other hand, Hershey's is one of America's great candy empires, and they make a lot of bars that are enojoyed by those looking for something other than a pure cacao kick. Come on, can you really put down a company that makes Heath Bars? How long can you live without an Almond Joy? Personally, I don't want to find out.

It says something about the growth of the high quality chocolate market in the US that Hershey's has now entered the fray with their Extra Dark bars. If you honed your darker than milk chocolate buzz on the bitter, grainy Special Dark bar, here's something you might find surprising -- these bars are good.

The basic Extra Dark is a 60% bar. It's quite dark in color -- darker by several shades than most 70% bars -- but one taste is enough to see that it's a little less powerful than the seventy-percenters. Still, it's got a good chocolate taste. Not a complex taste with lots of notes, just a warm, fairly deep blast of chocolate. If you're looking for a mixture that has notes of citrus, or grass, or wine, or coffee, or... just about anything, look elsewhere. There's also no hint where the chocolate itsef originated. Clearly, this is a blend. There's a touch of that Hershey's waxiness, but just a touch. There's a decent feel in the mouth, though the melt doesn't really release as nice a bloom as many bars.

Overall, this is a very approachable bar for something just climbing the cacao ladder. It's not going to dethrone Domori, or take the budget bar title away from Santander. But for a bar you can pick up at your local drugstore, it's good chocolate.

Hershey's Extra Dark scores 78 on the Theo scale.

8 Comments:

  • At 5:22 PM, Blogger Kate R said…

    found you via dailykos and now wish to get credit for helping making sure Theobromine isn't a tree falling with no one in the forest.

    Love the reviews!

     
  • At 6:02 PM, Blogger docangel said…

    Hey, I also found this site via dailykos and I'm curious about your name there. Devilstower. Are you from that area? I live in Hulett/Gillette. Just wondering. It just seems odd that someone not from the area would use it for a name. Anyway, I really, really like your theobromine site. I'll visit regularly. I love chocolate.

     
  • At 6:36 PM, Blogger Mark Sumner said…

    Hey, thanks much for wandering over. I was wondering if the comments worked.

    The name actually comes from a book I wrote called, what else, "Devil's Tower." However, I have spent many many centuries in Gillette. Okay, really it was months, but in Gillette, in the winter...

    Actually, I used to be up there all the time back when Gillette was little more than a big trailer park and Hulett a wide spot in the road. Things have really changed out there.

     
  • At 6:05 PM, Blogger docangel said…

    So, are you also the author of Vampires of Vermont, Lost Soul, and Deadly Secrets? I was trying to find your book, Devil's Tower, in our library and these books are all that came up for the entire state of Wyoming.

     
  • At 12:15 PM, Blogger Mark Sumner said…

    Yes, I'm guilty of them all.

    Lost Soul and Deadly Secrets are actually middle books in a series of young adult "thrillers." Vampires of Vermont is the third in a series of tabloid mystery stories.

    If those are the only ones the Wyoming library system has, I'd be surprised if anyone ever read them. Did they never buy volume 1 in any of these series?

    And you're telling me that the WYOMING library system didn't buy Devil's Tower? Geez, no wonder I had to go back to work in an office.

     
  • At 8:15 PM, Blogger docangel said…

    Well, I can't find it in any Wyoming library and we do have an excellent interlibrary loan system. However, everyone is allowed to suggest a book that the library can purchase - as long as it is under $75. I am going to suggest that they purchase Devils Tower. Let's hope they buy it! As for the series, it is possible that they used to have the 1st one and that it was stolen or destroyed. I can't be sure, but those are the only 3 our library has currently. I am very intrigued by the reviews of Devils Tower that I read on amazon.com, so I will probably end up buying it if I can't convince the library to do so. Unfortunately, I live in well, Gillette, obviously, and we don't exactly have access to great chocolate here. But I still love reading your reviews. Good work. I've never met a man who was so into chocolate before.

     
  • At 2:08 PM, Blogger Mark Sumner said…

    What can I say? I was raised Baptist, so I never developed a taste for wine.

    However, no one ever told me that chocolate was a sin.

     
  • At 11:35 AM, Blogger InquisitiveRaven said…

    And Costco has the miniatures in a big bag!!!

    Good for "at work" chocolate when the real thing would bliss you out too much!

     

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